Women Entrepreneurship Platform and MakeMyTrip Partner to Empower Women HomeStay Owners in India’s North-Eastern Region

Chennai – In an initiative aimed at supporting women’s entrepreneurship and self-reliance, the Women Entrepreneurship Platform (WEP) that has been incubated under Niti Aayog, in collaboration with MakeMyTrip, announces the launch of “Project Maitri”. This unique endeavour focuses on women in the north-east region of the country, by leveraging the untapped potential of homestays as a pathway to entrepreneurship, economic empowerment, and independence.

Launched at the Dorjee Khandu State Convention Center, Itanagar, the event titled ‘Enabling Women-Led Development in Arunachal’ was graced by the Chief Minister of Arunachal Pradesh, Shri Pema Khandu, signifying the state’s commitment to gender-balanced progress.

Project Maitri is a forward-thinking initiative designed to empower and inspire homestay owners across all the north-eastern states in the country. As part of the project, selected participants will receive specialized training tailored to their unique business needs. This training will cover a wide range of skills, including hospitality, safety, digital marketing, and compliance. Additionally, the top three homestay owners will be recognized with awards, further incentivizing excellence and innovation in this sector.