World’s first UNESCO trail launched in Scotland

The world’s first ever UNESCO trail, bringing together some of Scotland’s most iconic, diverse and culturally significant sites, has been launched today (Friday, 15 October, 2021).

Scotland’s UNESCO Trail connects the country’s 13 place-based UNESCO designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities to form a dedicated digital trail. It aims to take visitors on a cultural journey across the country experiencing everything from history to science, music, design and literature to nature and cityscapes.

Designed specifically to support ambitions to make Scotland a world-leading responsible tourism destination, Scotland’s UNESCO Trail encourages visitors to stay longer, visit all year round, make sustainable travel choices, explore more widely and at the right time of the year, and in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.

The digital trail – which is available on www.visitscotland.com/unesco-trail – showcases the breadth of culturally astounding UNESCO designations on offer across Scotland, providing information and inspiration to visitors across the world. It also celebrates businesses and communities that are committed to responsible tourism business practices and promotes sustainable travel options.

Scotland is the first nation in the world to create such a pioneering initiative. Developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO, Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations, the project has received £360,000 funding from the Scottish Government to support the strategy for the sustainable recovery of Scottish tourism.

Tourism Minister Ivan McKee officially launched the trail today in Dundee, the UNESCO City of Design, by unveiling a specially commissioned design by illustrator and printmaker, Jagoda Sadowska, a graduate of the city’s Duncan of Jordanstone College of Art. The design has been printed onto a door, which will be incorporated into the city’s Open Close tour as a permanent legacy of the trail.

 

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