XIM University, Bhubaneswar organises webinar on ad filmmaking


Bhubaneswar : XIM University, Bhubaneswar, organised a webinar session on ad filmmaking for the students of mass communication. The webinar started with a discussion over features of commercial films and how it is different from a feature film.


Krishakumar Ramakumar, an award-winning film ad film maker of South India shared valuable tips on ad filmmaking with his own practical experiences to the students of mass communication. He explained to the students about the challenges faced during the process and discussed how well planned activity reduces any delay in shooting, production, and boost the confidence, reduces financial burden, and helps complete things smoothly.


He highlighted the importance of time and how an actor plays an important role in framing the sets and explained the importance of communicating the whole idea to all the crew mates for a smooth functioning.


“Capturing right emotion which the ad story depicts is extremely important; keeping the product as the highlighter, audiences need to connect while making ad films; more the universal, the film gets success, and it would show how great it is” he said.


Ramakumar, is also an actor & founder of Black Box Films, Chennai and directed numerous advertisement films that include major brands like Nippon Paints, Amazon, Star Sports, Chennai Super Kings, Vivel, Tata Sky, OLX, Tanishq, Tata Gold, The Hindu, even our favourite food brands like Oreo, Paper Boats, Parle, Domino’s Pizza and many more brands in different languages.


He also discussed the emerging digital era and the advantages of it. “Start with making commercials of 30 seconds, take stories from people around you or from your own childhood. Keep updating yourself, have open ears and do not dismiss anything, consume the advice and put yourself in other’s shoes and make real stuffs” he said. The students were inspired by listening to the journey of the actor and how he created the commercial by manipulating the practical problems to creativity.


Around 70 UG & PG students of mass communication participated in the webinar. Dr. Jyoti Ranjan Sahoo, faculty member, and his entire team coordinated the event. Dr. V. Vijay Kumar (Acting Dean) of School of Communications, other faculty members, UG & PG student aspirants were present in the session.


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