Mumbai : Zee Entertainment’s Mind Wars, India’s biggest knowledge platform for school students, has been awarded two CMO Asia Awards 2021 for Mind Wars Olympiad in the Best PR Campaign and Best Integrated Digital Strategy of the year categories. The announcements were made at the CMO Asia Awards ceremony on Oct 6th, 2021 at Taj Lands End, Mumbai.
Mind Wars Olympiad, launched in 2020 was an online quiz program that allowed registered participants to play for national recognition in the GK Olympiad – consisting of relevant and interesting general awareness questions which focused on improving students’ awareness levels and improve students’ ability to crack competitive tests.
Mind War’s cohesive integrated digital strategy and its PR campaign helped in enabling great participation from multiple schools across the country. Thousands of students every day participated in our app to compete and win against their peers. With lockdown in effect and no opportunity for physical outreach to students and parents, consistent visibility of the program across platforms enabled mind-boggling online participation from children across India to make Mind Wars Olympiad a sensational hit.
On receiving the award, Mr. Umesh Kr Bansal, Executive Vice President, Zee Entertainment Enterprises Limited said, “We at Mind Wars are honored and delighted to have received this prestigious international recognition. This is a testament to our teams that have put in a lot of hard work and we are very proud of these efforts being recognized. All our initiatives have been focused on creating a differentiated value offering for our users, and the novelty and success of our campaigns have been primarily due to curation with a hyperlocal approach.”
During felicitation, Dr. Aalok Pandit, Executive Director, CMO Asia said “Both the activities be it the Digital strategy or PR Campaign executed by Brand Mind Wars for Olympiad 2020-21 were quite inclusive striking the right chord with their target market of school students making the Olympiad campaign a roaring success.”
Launched in 2010, CMO Asia is a Marketing community peer networking body with an endeavor to help connect all marketers across sectors on a common platform. The vision of CMO Asia has been to share the latest stories that have worked across branding & marketing space & provide learning opportunities from the experiences of every marketing professional. Networking is the need of the hour to be able to thrive in the future.
The brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), Mind Wars today has more than 1.8 million subscribers with its reach of over 20 million students across the country making it the largest and a first-of-its-kind knowledge acceleration program in India.