Eruditus Executive Education and Kellogg School of Management launch ‘Kellogg Global Marketing Leadership Program’ for aspiring CMOs

0
609

Mumbai, June 1, 2017: Eruditus Executive Education, in collaboration with the Kellogg School of Management (Kellogg), the business school of Northwestern University, launches ‘Kellogg Global Marketing Leadership Program’ to meet the professional development needs of the seasoned marketing leader.

Kellogg’s Global Marketing Leadership Program offers successful marketing professionals a unique opportunity to hone the skills and insights needed to make a greater impact in today’s complex global economy and step up to a Chief Marketing Officer role. The participants will learn from a cutting-edge curriculum with expert faculty who are world-class thought leaders, groundbreaking researchers and award-winning practitioners.

This intensive 6-month program combines marketing thought leadership from Kellogg’s top faculty, select readings, cohort interaction as well as Kellogg cases, problem sets, assignments and project work. Some of the key topics covered include marketing strategy, brand positioning, innovation strategy, linking customer value, growth and marketing strategy, finding growth through customer and market insights etc.

The program will commence on October 30, 2017. Candidates with over ten years of work experience as on January 1, 2017 can apply for the course. The deadlines for submitting the applications are June 26, July 24 and August 28, 2017.

Course details:
· Eligibility: Working professional with over ten years of experience as on January 1, 2017, ideally with international exposure
· Duration: 6 months
· Course fee: USD 36, 000 (INR 23, 98, 860 approximately)