Fevicol MR launches ‘BondofLove’ campaign with more than 1.5 lakh students across India


Mumbai, August 4, 2017: Fevicol – the iconic brand from house of Pidilite, is celebrating the auspicious festival of Rakshabandhan by launching a nation-wide initiative – “Fevicol Bond of Love” to honor the country’s soldiers. The campaign aims to show solidarity with our brave soldiers wherein children are encouraged to create handmade Rakhis and cards for their brothers in Armed Forces, as a token of gratitude and respect for them.

The Rakhi making activity kick started on Kargil Vijay Diwas, and will continue till 5th August, 2017. More than 1,50,000 students across 500 schools nationwide are participating in the activity.

Fevicol will thereafter handover these Rakhis to the Army Jawans at the cantonment on the eve of Rakshabandhan.

Mr. Rahul Sinha, President- Arts & Stationery Business, Pidilite Industries said, “It is wonderful to see the enthusiasm with which children across India are creating hand-crafted Rakhis to thank the Armed Forces for protecting our nation. To celebrate the festival of love, we found it to be a unique way to express our love and respect to national heroes.”