Future technologies for cross-border tourism

The Karelian Regional Institute of Continuing Professional Education of PetrSU, with the support of a partner network, held an information and educational webinar on the technologies of the future in the field of cross-border tourism, cooperation between Russian and Finnish travel companies in the implementation of innovative and attractive digital and other services in the tourism and hospitality industry.
Famous film actors, showmen and presenters of tourist TV programs and festivals Viktor Bychkov and Ville Haapasalo, experts Laura Olin and Anu Nylund took part in the webinar, for which more than 250 interested listeners from Finland and Russia were registered.

Within the framework of the webinar, they discussed the current state of tourism in the border areas, the prospects for interaction between Russian and Finnish companies in creating new and improving existing tourism, hotel and other services, as well as introducing service thinking and advanced information and telecommunication technologies into the tourism business.

The webinar was organized under the auspices of the KA-3004 projects “Development of effective forms of interaction between culture and business” and the KA-8016 project “Cooperation of small firms in tourism”, which received financial support from the Karelia Cross-Border Cooperation Program.