Homegrown short-video app Chingari and revolutionary Biiggbang Amusement to disrupt the streaming industry
New Delhi: Chingari, India’s prime video-sharing app today announced its exclusive collaboration with the clutter breaking OTT platform, Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features and strategic tie-ups and this is another significant step in this direction.
The upcoming streaming platform, Biiggbang Amusement solely focused on presenting quality entertainment to the users with content that matches well with their schedule. With carefully curated content from award winning directors to fresh stories, Biiggbang Amusement has a prominent content library. The content hub features some of the most notable short films that have been screened at film festivals across the globe. This collaboration will enable the lucky Chingari subscribers to enjoy the content exclusively.
Sudip Mukherjee, Founder and CEO, Biiggbang Amusement said, “At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline – ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that.”
Sumit Ghosh, Co-founder, and CEO, Chingari App said, “At Chingari we have always strived to add more stickiness to the platform through our innovative offering and tie-up. We believe this new and exclusive collaboration with Biiggbang Amusement will be a great value add for our customers and will also help us in attracting new customers.”
Rinku Sukumar Biswas, Head of Marketing & Brand of Biiggbang Amusement shared, ‘The young’uns of India want snackable, yet complete and fulfilling content that they can consume at any time of the day. Short format content addresses this need gap. Our tagline ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’ resonates this offering. Chingari is synonymous amongst our target audience and we believe this collaboration will help us boost the brand awareness amongst them.’
Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content day after day. It is thus not surprising to note that the average engagement time on Chingari is better than many established platforms like SnapChat and Facebook.
Commenting on its association with Biiggbang Amusement, Deepak Salvi, COO, Chingari App, said, “We see tremendous synergies in terms of Target audience. Chingari has always been an app that is extremely popular with Millennial and Gen Z and, which is also a target market for Biiggbang Amusement. The proposition of watching content anytime and anyplace has been catching up and we believe with this association, we will be able to offer more to our users. We believe that together with Biiggbang Amusement we will be able to offer a value add to our customers and scale greater heights in the times to come.”
Chingari has been on a growth spree ever since its launch in 2018. The company has managed to clock over 56 million+ downloads and more than 120 million+ videos are viewed on Chingari every single day.
Biiggbang Amusement has struck a perfect balance with their short form, quick to consume content and focused augmented UI/ UX, AI interface. With fresh content dropping on the upcoming OTT platform every day, Biiggbang Amusement will be bringing unmatched experience to their global audience in 10 Indian and 8 International languages.