IIT Madras Alum-founded Startup geniSIGHTS launches Voice-Enabled AI to help enterprises reap actionable insights from data


Chennai: geniSIGHTS, a startup founded by an Indian Institute of Technology Madras alum, has launched ‘FLASH,’ a first-of-its-kind Artificial Intelligence-powered dashboard with voice support to enable businesses process big data. It understands user’s voice commands and provides intelligence from analyzing data.

geniSIGHTS Pvt Ltd was founded by Mr. Rajesh Kumar (B.Tech (Mechanical Engineering), IIT Madras) who brings in extensive global business experience working with Fortune 100 companies in North America and Asia Pacific.

Mr. Lakshmi Narayanan, Former Chairman of NASSCOM (National Association of Software and Service Companies) and Emeritus Vice Chairman, Cognizant, launched ‘FLASH’ today, 27th July 2018, at Chennai in the presence of geniSights founders Mr. Rajesh Kumar and Ms. Parvathy Sarath.

Speaking about the importance of FLASH to the current business environment, Mr. Lakshmi Narayanan said, “Data Analytics and Business Insight solutions have become mainstream now, with extensive use even in mid-sized organisations. The next stage of evolution is to drive AI from “topic of interest” to mainstream application. Flash is the first such attempt that provides the path for AI integration into Analytics and Business Insights.”

Further, Mr. Lakshmi Narayanan added, “By providing a flexible and open architecture platform, Genisights has taken the pole position in an integrated AI/BI Analytics platform that is easy to deploy.”

geniSIGHTS is targeting Enterprise customers, who would get insights just by speaking. The focus segment is decision makers – both strategic and tactical. The market segment would primarily be mid-size and large companies in retail, e-commerce, travel and high-growth segments in North America and Europe.

Highlighting the uniqueness of FLASH, Mr. Rajesh Kumar, Managing Director, geniSIGHTS Pvt Ltd, said, “Today’s BI reports provides good reports but do not go beyond the basic insights. FLASH is a AI driven product that empowers the business users to quickly experience advanced analytical insights thereby significantly bringing down the development time.”

Mr. Rajesh Kumar added that the unique differentiator of FLASH was the AI. Users can get recommendations and relevant insights based on the past behavior/patterns. A very powerful AI program is designed to always run in the background to learn from the user’s past query/search results. The self-learning AI program helps the user to derive powerful insights from the data. The visualization layer, data insights get automatically generated by the AI program which is possible only because of its learnings.

A user can simply say “Flash, get me the trend of 3 years” and further add “Flash, zoom in time period week wise,” and it will produce the requested results. Users can get recommendations and relevant insights based on the past behavior/patterns FLASH learns from user’s past query/search and provides relevant insights. There is continual learning and model refining and it leverages geniSIGHTS’s domain specific expertise on retail, ecommerce, finance and travel.

Speaking on the occasion, Ms. Parvathy Sarath, Chief Analytics Officer, geniSIGHTS Pvt Ltd, said, “FLASH learns from the data and guides the user to quickly uncover the insights. The best part of being FLASH is it eventually understands the user and becomes their Analytics Assistant.”

Users can further upgrade/downgrade these AI learnings for the program to tune into the user’s choice. The AI also decides the type of charts, what level of detail is required for the business user.

Worldwide revenues for BI, business analytics and Forecasting Big data will grow from US$ 130.1 billion in 2016 to Statistical analysis Adhoc reports Prediction Analytics for business more than US$ 203 billion in 2020, an increase of more than 50 per cent (Source: IDC).

geniSIGHTS expects to grab a significant pie of this market focusing on North America, European and Asia Pacific market. The organization has set up its North American subsidiary to fuel this ambition. The founders are planning a fully functional office at Bay Area as well to support this growth.

The FLASH engine is built on top of genisights platform. geniSIGHTS enables organizations to build big data analytics projects much faster with its innovative foreSee(4C) approach.

Ø Connect to any data source (including BigData, Cloud, IoT etc)

Ø Compute analytical insights from simple metrics to Predictive Analytics

Ø Customize define/restrict/control the insights specific to the user’s roles/responsibilities

Ø Consume insights through APIs, Dashboards, Mobile devices, etc.

Customers can pick up any-one/all of the 4C components to build their analytical component. This way geniSIGHTS extend and complete their product architecture by utilizing the current tools and technologies. GeniSIGHTS has a strong pedigree in US and Indian markets.

geniSIGHTS aids organizations to adopt scalable big data advanced analytics with pre-canned advanced analytics solutions that fit common business needs and provisions to build and integrate specific analytical solution for a firm.

The vision of geniSIGHTS is to become “Your analytical Centre of Excellence” for our customers.