India’s homegrown and clean beauty brand Plum bags the title of Best Vegan Cosmetics at the PETA India’s Vegan Fashion Awards 2021

New Delhi: Plum – India’s first 100% vegan and cruelty-free beauty brand, won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards 2021. On the occasion of World Vegan Day, PETA, commemorated industry and brand vocalists who have chosen to take the vegan route in the fashion industry in India.

A pioneer in the clean beauty space, a thought leader and expert in products, is the first and only Indian cosmetic brand to have received this prestigious title till date. The beauty brand has a strong portfolio in skincare, haircare, personal care and makeup with over 150+ beauty products under its belt.

PETA India’s Vegan Fashion Awards 2021 is the annual Vegan Fashion Awards to celebrate innovative products, style icons, designers, and events that have made important contributions to animal-friendly fashion and beauty. Designers and retailers across India are meeting the skyrocketing demand for cruelty-free clothing, accessories and cosmetics, and People for the Ethical Treatment of Animals (PETA) India is recognizing the best of the best with their Vegan Fashion Awards, during World Vegan Month (in November). The awards became an annual event since 2020.

On receiving this award, Mr. Shankar Prasad, CEO & Founder, Plum said, “We are extremely thrilled to have received such a high accolade for Plum! Our aim is to be the forerunner in the Indian vegan and cruelty-free beauty space. This award further validates our commitment and innovation, to our unique brand DNA – goodness baked in a tube. It is indeed a joyous occasion to have received a badge of honor by PETA India. We look forward to persistently offering the best of vegan & cruelty-free beauty and skincare to Indian consumers.”