Keventers Announces Support for Program Supporting SDG5

New Delhi: Keventers, the 96-year-old iconic milkshake brand, has announced its support of a new program that trains underprivileged girls and boys in essential life skills using the game of tennis. The program is designed around SDG5 (Sustainable Development Goal 5 – Gender Equality) to empower girls to exercise their agency, learn life skills, and access quality education and health, along with other development outcomes, says Agastya Dalmia, Founder-CEO of Keventers.

The program, operating under the aegis of the Amba Dalmia Foundation Trust, is run for school children aged 14-17 years with the help of trained coaches. It is operational in two low-income schools, one under a partnership with the Delhi Government.

“We are building out the entire initiative with the vision of working with boys as well as girls in order to change attitudes and behaviors,” says Agastya, who is also the Founder and CEO of Keventers. The company was established before Independence, in 1925, and reimagined in 2015.

A keen tennis aficionado, Agastya takes an interest in making sure his enthusiasm in tennis is harnessed towards achieving the Sustainable Development Goals (the SDGs).

The partnership is part of Keventers’ policy of giving back in order to build back better after the pandemic. To be a part of the initiative, consumers can donate as little as Rs.5, which can be added to their bill in select Keventers outlets all across India. All funds thus collected will be donated to the cause.