Lakmé Salon launches Good Hair Day Campaign with Mrunal Thakur as the new face of the brand
New Delhi: Lakmé Salon, India’s leading salon and wellness chain, has taken its commitment to ‘Beautify The Future’ one step higher with its latest campaign, ‘Good Hair Day – Trendy Look, Trending Mood’. With the aid of dramatic and entertaining Bollywood scenes, Lakmé Salon has launched the vivacious and spirited Mrunal Thakur as the face of the brand. The campaign promises to make every day a ‘Good Hair Day’ with its range of hair care tips, cuts, styles and services with a special 20% launch discount.
External factors like increasing stress levels, pollution, and incorrect daily regimen can cause bad hair days more often than we are aware. The Good Hair Day campaign has been backed by science, utilising result-driven ingredients for the services, to offer trendsetting looks, fresh off the Lakmé Fashion Week runway. The salon partners with the world’s leading brands, including TIGI, Schwarzkopf, Wella, Moroccanoil, De Fabulous and Naturica, to offer the most comprehensive portfolio of hair services to the clients.
Apart from the signature services, Lakmé Salon is also launching a range of new hair colour services, styling products and a result-driven hair fall treatment. Additionally, all clients walking into any of the 470+ Lakmé Salons across 160 towns and cities across India will enjoy a flat 20% off on all services between August 16 and October 2, 2022. Showstopper clients (top-tier members of the brand’s loyalty program called Runway Rewards) will get a complimentary Moroccan Glaze ritual, an additional 20% off on products and a gift voucher worth 10% of spends.
Commenting on the launch of the campaign, Pushkaraj Shenai, CEO & Executive Director, Lakmé Lever, said, “At Lakmé Salon, we recognise the importance of hair care and styling in transforming one’s look and mood. With our portfolio of hair services, we commit to making every day a Good Hair Day. This year, we are using situations inspired by the Indian film industry to highlight the treatments and trends on offer. WithMrunal Thakur, we are bringing these transformations alive in the most stunning, filmy way and we can’t wait for our clients to experience them.”
Fresh off the success of her recent film, Mrunal Thakur is excited to partner with Lakmé Salon for Good Hair Day. She said, “After having visited Lakmé Salon as a customer for years, the Good Hair Day campaign feels like my tribute to the brand, its legacy and to Bollywood. I thoroughly enjoyed showcasing these hair transformations and I’m excited for everyone to watch these films and come to Lakmé Salon to experience it for themselves.”
The hair services available at Lakmé Salon include:
The Vitamin-E rich Moroccanoil Hair Spa for glossy, frizz-free hair
The Lush Organic Blowout for bouncy, luscious curls
Trendsetting, runway-ready hair colours and techniques to suit different hair textures, skin tones, personalities, and lifestyles, delivered with Lakmé Salon Backstage Expertise
Stylish hair-cuts to make heads turn
Free Spirits Colour Services – a range of funky semi-permanent hair colours infused with the goodness of natural ingredients
A long-lasting and effective hair fall treatment called the Tressplex Deep Root Treatment that penetrates into your hair fibre to repair damage and give you a stronger mane
The Tressplex Collagen Treatment for Curly hair that infuses the vital protein back into the hair and gives beautiful, bouncy smooth curls