Likee Live, a tool to replace social distancing with virtual proximity


The outbreak of COVID-19 or Coronavirus has altered every aspect of our lives. The majority of the people are confined to their homes during the lockdown phase. Our new way of life has got us more connected to the online and the digital world since that is the only route to socialize and connect with others. Virtual Socializing has penetrated into our lives like never before, and thanks to platforms such as Likee, we have no complaints. Making our virtual world even more interesting on the app is its LIVE feature!

Recently, Bollywood singer Palak Muchhal, who is known for helping children for medical needs, onboarded Likee LIVE for a 55-minute session to raise money for PM Care Fund. Actor-producer Jackky Bhagnani too did a live session to comfort people during the lockdown phase and talk about ‘Muskurayega India’, a song produced by his company Jjust Music along with Cape of Good Films, and starring popular Bollywood actors. The song talks about hopes of things getting back on track after Covid-19.

In another series of live sessions, doctors from cricketer Yuvraj Singh-backed Healthians, which is one of India’s leading doorstep healthcare provider, interacted with Likers and answered queries related to Covid-19.

Further, Anushka Sen, a renowned actress with 28+ million followers on Likee is also fond of doing various live streaming sessions for her followers. During this lockdown season, Anushka reaches out to her fans on varied occasions through live sessions. Many Bollywood stars and other influencers are turning to live streaming to interact with the masses and keep the ball rolling during the hour of distress.

More number of people are warming up with the LIVE feature on Likee, given the ease of using it and the vast reach of the platform. To start live streaming, a Liker simply needs to tap on the “record video” button resting at the bottom of the app, and select ‘LIVE’ option from the bottom left of the screen. As a host, you can also choose a solo live stream or a multi-host live stream with up to four creators. Viewers interact with the hosts via comments, and they can also send gifts or beans (Likee currency) to the host to show gratitude towards the host(s). The LIVE feature in Likee also enables hosts to alter the mood of the video. One can also select desired face feature editing suitable for the live video theme.

Another interesting feature of the live streaming sessions is the one wherein users gift crown to the host if they like the session. For gifting a crown to a live session broadcaster, users need to pay the Likee Beans earned on the platform.

Many Likee creators extensively use Likee LIVE. They have been able to follow their passion as well as earn money from the same. Kolkata’s Mahjabeen Fatima, an engineering student and a creator on short video platform Likee, is an example of the same. Fatima is a keen actress and dancer who has earned her popularity on Likee as Sofia – the expression queen. Along with her regular Likee videos, her Live streaming session are also very popular. Another Likee creator, Raziuddeen Siddiqui, who has now emerged as the celebrity math teacher, leverages Likee LIVE feature to conduct online coaching classes for free. He is determined to continue expanding his reach via Likee to make a valuable contribution to the lives of underprivileged children.