Media Stalwarts Discuss the Power of Storytelling in Communication at Apeejay Institute of Mass Communication’s Media Chaupal 2019

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New Delhi: Apeejay Institute of Mass Communication (AIMC) successfully concluded the second edition of its flagship event ‘Media Chaupal’ at Apeejay Dwarka Campus, on 30th January 2019. The event featured discussions with some of the most experienced media professionals from across India, including the following:

● Hemant Misra, Managing Director, MagicCircle
● LavangKhare, Senior Vice President, Adfactors PR
● PuneetKaaul, Director, Brand Connect
● Ramit Jain, National Creative Producer, Radio City
● NavedQureshi, Anchor & Sr. Producer, News Nation
● Antil Yadav, Creative Supervisor, ScoopWhoop Media
● Ruhail Amin, Deputy Editor, Business World Applause
● Sanjay Ahirwal, Dean& Prof., School of Journalism & Mass Communication, Apeejay Stya University

‘Media Chaupal’ aimed at providing the students an open forum to discuss and gain insight into various media fields like Journalism, Advertising, Public Relations, Event Management and Social Media. Attendees involved faculties and students from various colleges across Delhi-NCR who witnessed open discussions between media stalwarts and experts on the topics ‘The Art of Storytelling – ‘Making Communication Engaging’ and ‘Storytelling – A new form of Journalism’ as they engaged in an interactive session with them.

Leading the first panel discussion on ‘The Art of Storytelling – Making Communication Engaging’, Ms LavangKhare, Senior Vice-President, Adfactors PR said, “The landscape of communication has changed phenomenally in the recent years and it is impossible for brands to sustain without integrating storytelling in brand communication. A good understanding of your audience is the bedrock of a great storytelling.”

“Brands need to integrate experiential storytelling where you let the audience live the story. There is an immense scope for innovation, surprising the audience through effective use of technology and out of the box ideas,” said PuneetKaaul, Director, Brand Connect.

Talking about the present scenario of media in the second panel discussion on ‘Storytelling – A new form of Journalism’, NavedQureshi, Anchor & Sr. Producer, News Nation said, “Journalism is going through a rather disruptive period. Gone are the days when media professionals decided what’s best for the audience to know. Today, you need to understand your audience in order to engage with them. And that is where you get the best stories from – by being on field, interacting with your viewers, observing their lives and knowing everything about their experiences and then, building an exciting narrative around it.”

Antil Yadav, Creative Supervisor, ScoopWhoop Media said, “The nuptials between Journalism and Digital Media has brought to fore the relevance of visual storytelling and interactive journalism. Journalists have realised that beautiful stories exist beyond the realms of print and that is where the real breakpoint lies. Integrating design and multimedia to build a narrative around relevant issues makes the content appealing and drives conversation”.