On World Senior Citizen Day, the tech-based assistance start-up India Assist, launches a product especially created for the Seniors

New Delhi: Humans are social creatures and need each other to survive, grow and develop too. But the recent challenging times have made us realize that our seniors, especially those who are living separately to their children, are facing multiple hassles in day to day life even with the simplest of chores.

Since most of them do not have familiarity with technology they face challenges with simple things like ordering things online, netbanking, transportation etc, which makes things even more difficult for them.

India Assist researched and found that there is a huge existing gap when it comes to credible and verified assistance services for our seniors. India Assist is using technology to bring SOS assistance and help in many forms, including on-ground personnel, via a phone-app in Delhi-NCR specifically and Is soon expanding pan India. They have an operational vertical in the space of travel, which has been doing some commendable work during COVID-19 lockdowns helping travellers that were stuck in India.

The huge humanitarian crisis during the COVID Lockdown brought home the fact our senior citizens are extremely vulnerable. This made the Co-founders of India Assist work actively towards finding a solution. And this led to the creation of a new vertical, INDIA ASSIST-SENIORS.

This service will come as huge relief for children who live away from their elderly parents as they can rest assured that someone will be available 24X7 at a simple click of a button for their dear ones. This is a sincere attempt to make technology inclusive for our senior citizens who often get lost and confused due to the many variations in mobile app usage. The India Assist app is simple and seniors can use it as per their convenience. India Assist will even send personnel to help subscribers set up the application on their phones and teach them how to use it, if needed.

Based on a simple subscription model, the following services will be provided to cover both HAPPY needs & CRISIS management.


Emergency Services including Medical, Theft, Loss, Altercation or any urgent/critical requirement
On-Ground Personnel service, whenever & wherever they want
Concierge & Happy Services, which means support in cab booking, Dine out, the celebration of anniversaries and birthdays, shopping, banking, etc.
Compulsory India Assist’s Doctor visit at home once in a month
24×7 Helpline service

Says Harish Khatri, the founder of India Assist: “We knew that there is a huge gap for assistance in our society but this gap is never been this big for our senior citizens when Covid-19 hit us. In the new launch we have created specific services dedicated to them without hindering safety measures. We have a firm set of norms and standard operating procedures to choose the right manpower, we have personally trained each and every staff member to make them ready for seniors and they are supervised by experts in different fields like Technology, Psychiatry, Communication and other necessary fields.

Initially this service is available in Delhi NCR and soon we will expand to more cities.”


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