Pepper Content launches ‘Pepperpreneurs’: A partner-driven catalyst program


New Delhi : Pepper Content, a full-stack content marketplace, has launched an entrepreneurial program – Pepperpreneur. The program is a partner-driven catalyst program that helps companies with holistic content solutions at scale by leveraging the network and contacts of interested persons, who would in return earn a commission from the collaboration.

Although networking as a skill is highly sought after by people such as mentors, coaches, industry insiders, sales professionals etc. but contacts on their own remain untapped as far as their monetary value is concerned. This is where Pepperpreneur comes in. It seeks to monetize the network of an individual thereby making him/her an entrepreneur.

How does it work?

Through this program, an individual can introduce Pepper Content to a compatible organization that could scale from Pepper’s holistic content services. Depending on the skill and experience of the person, Pepperpreneurs would be provided with guidance and training with respect to business and partnerships. On every partnership, the Pepperpreneur would earn a percentage of the total contract. Along with this, the partner organisations would receive content services from Pepper Content.

The financial benefit to all stakeholders is the mainstay of the program. Be it a budding entrepreneur or an established professional, it will stimulate the trajectory of their personal growth by advancing their clientele network, sales skill, and being part of the exclusive Pepper community.

Commenting on this, Rishabh Shekhar, Co-Founder, Pepper Content said – “At Pepper, we are constantly innovating content delivery while playing in the evolving creator economy. This space is relatively fresh and as such has unlimited potential. Pepperpreneur is one such initiative through which we are trying to expand opportunities that our platform can provide”.

Why Content Entrepreneurship?

In a Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, brands can be left in the lurch. Content as a strategy can help firms chart a definite course in choppy waters by doing away with ambiguity. Pepper’s main objective is to democratize access to quality content for each business out there and simultaneously create new opportunities in the creator economy.

Pepper is building impact and value for a $400 billion content marketing industry, globally. The company has grown 16x in terms of revenue in the last 14 months alone. The company recently raised funding of $14.3 million (Rs 110 crore) in a Series A round led by Bessemer Venture Partners. The leading and global full-stack content marketplace (SaaS) enables a perfect symphony between creators and brands. It is currently working with 100,000+ creators, and 2,500+ leading global customers such as Amazon, CB Insights, Unilever, Adobe, Adani Enterprises, HDFC Bank, P&G, and Google, and over 85% of all Unicorn startups in India


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