Soch launches its first store in Nizamabad, Telangana

Nizamabad: Soch, India’s favorite one-stop destination for all your ethnic needs, has launched its first store in Nizamabad at Hyderabad Road, Phulong.

The store spread across 1200 sq ft, marks a firm step in the brand’s attempt to establish its footprint in the state and reinforce its pan-India presence. The store will showcase the brands newest range for Spring Summer 2021. The exclusive collection with fluid silhouettes, breezy structures and lightweight fabrics are perfect for the summer season. One can choose from an expansive range of sarees, salwar suits, kurtas, tunics, kurti suits and dress materials.

Commenting on the launch of the store, Vinay Chatlani, Executive Director & CEO, Soch Apparels said, “We are very excited to launch our first store in Nizamabad and further establish our reach in Telangana. We currently have 11 stores in the state. We aim to bring to our consumers in this region a plethora of sartorial options starting with our new Summer Collection”.

Soch has had retail presence in the country for nearly 16 years and the brand has 133 stores across 48 cities in the country as well as a strong online retail presence. Soch retails through shop-in-shops at Central and online on its own website soch.com. It is available across other e-commerce portals like Amazon, Myntra, Flipkart, Tata Cliq, Ajjo and Nykaa as well. Future expansion plans entail a move towards more unrepresented markets like Tier 2 cities, while at the same time, enhancing its presence in major metros as well. While the South and West have been traditional strongholds for Soch, the future roadmap includes actively developing a North and East footprint.

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