South Asian Engagement Foundation to Display Indian Cultural Animation Themes on the Iconic One World Trade Center

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The South Asian Engagement Foundation is celebrating 75 years of Indian independence and the story of the Indian American community at One World Trade Center. Comprising three compelling animation themes, the imagery depicts the rich heritage and cultural roots of the Indian American community.

The animation themes will highlight how all things Indian are fast becoming an integral part of American life, with Indian Americans being the second-largest immigrant group in the United States. According to data from the 2018 American Community Survey (ACS) — which the US Census Bureau conducts — there are 4.2 million people of Indian origin residing in America.

The multiple themes will showcase the rich and cultural heritage of India’s Ayurveda and Spirituality and how these aspects of this ancient science have become mainstream staples in daily American life. Another theme focuses on the Indian American’s community strong educational background that led them to be accomplished Doctors, Scientists, Technocrats, Entrepreneurs and Spelling Bee champs.

Rahul Walia, Founder of the South Asian Engagement Foundation, said, “There are around 4.2 million people of Indian origin residing in the United States, as a result, the Indian American community has transformed its culture into a very strong, diverse, and enriching experience for non-Indians in the US too. It is initiatives like All American Diwali and Tricolour NYC that allows us to strengthen the relationships between India and the US.”

The expression will run daily from Saturday, 24 September, until Monday, 26 September, to coincide with the final days of the UN general assembly. The imagery will be live at sunset every day and run non-stop until 2 am EST. The digital animation will also include an animated Indian Flag. The concept and context of the curation can be seen on the Foundation’s landing page where all the themes and its significance are explained in detail.

The best viewing spots are between West Street and North End Way on Vesey Street. Visitors can take videos and pictures to post and share across social media platforms and with friends and relatives across the world. Recommended hashtags include: #IndiaOnWTC #AzadiKaAmritMahotsavWTC #IndianAmericansWTC

The South Asian Engagement Foundation is a 501 C 3 non-profit organisation whose mission is to create large format “content driven experiences and opportunities” to showcase the Indian heritage and the contribution of the Indian American community and, in turn, engage people across age groups and demographics.

To volunteer, learn more & support, please visit www.saef-us.org

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