Sportz Village Xp and Boost develop a Digital Talent Identification program to nurture young cricket talent
Hyderabad: Sportz Village Xp India’s premier sports management company partnered with Boost to develop a digital platform for aspiring cricketers. The Digital Talent Identification Program ‘Boostcamp’ was conducted across 30 cities of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala and had over 80,000 children participated from 344 schools and academies.
Sportz Village Xp developed and executed a unique Digital Talent Identification program to take Boostcamp to young kids across key markets in south India through Phygital (Digital + Physical) medium. The all-new Boostcamp Selections 2021 created a unique opportunity for talented cricket enthusiasts in the Under-11 and Under-14 age categories to showcase their cricketing skills and get an opportunity to be evaluated by experts online.
Due to the ongoing pandemic, children have been confined indoors and missed out on physical activities and pursuing outdoor sports of their choice. To address this issue, Sportz Village Xp team conceptualised the online cricket skill and stamina test which was assessed by a panel of top cricketing coaches from across the country. Under this process, the participants had to pick a category of his/her preference, watch the reference videos and upload their own videos exhibiting their talent and stamina. The selected participants were given an exclusive opportunity to be trained and mentored through live, interactive and personalized sessions by expert cricket coaches. The 10-session training program was designed by Sportz Village panel of technical experts.
Talking about Boostcamp Mr. Parminder Gill, Chief Business Officer, Sportz Village Xp said, “After successful previous seasons of on-ground Boostcamp program in key Southern India markets, we took an exciting challenge to deliver Boostcamp in ongoing lockdown situation. We developed a hybrid Phygital model that takes the best of digital medium to engage kids physically. After a long hiatus, Boostcamp Digital Talent Identification Program provided an opportunity to young kids to pursue sports and showcase their cricketing skills. It was great to see lot of girls participate in the program. The success of the program reinforces the power of the Phygital model that enables brands to successfully engage with their audience through Experiential Sports Marketing.”