The Mumbai Festival launched ‘Apni Mumbai Swachh Mumbai’, a city-wide clean-up drive

Mumbai: Things2do and Majhi Vasundhara launched Mumbai’s biggest city-wide sustainable clean-up movement, ‘Apni Mumbai Swachh Mumbai’. The initiative aims at bringing the city into the top 10 cleanest cities across the entire nation. Majhi Vasundhara Abhiyan is an initiative taken up by the Department of Environment and Climate Change, GOM to bring all the corporate entities (local and global) under one forum willing to work for the cause of sustainable development and climate change. The initiative enables corporates to be a part of a change that is building a better tomorrow.

The Mumbai Festival launched by Things2do and Maharashtra Tourism department is proactively working towards a sustainable city clean-up drive by cleaning the localities along with having artwork installations. Over 500 volunteers across Mumbai teamed up together today, for making this activity a huge success. The community-led initiative to clean up the entire city started from 7th February 2021 in the morning across different locations such as Juhu Koliwada beach, Mithi River (Mahim), Airoli Mangroves (Navi Mumbai), Poisar Slum (Kandivali East6), Reti Bunder (Mahim West), Picnic Point (Aarey Colony) and Kharghar pond (Navi Mumbai).

Shri Aditya Thackeray, Hon’ble Minister for Tourism and Environment, Maharashtra commented, “Things2do and Majhi Vasundhara joined hands to launch a city-wide clean-up movement under #TheMumbaiFestival with 500+ Mumbaikars participating across Mumbai. So happy to see so many citizens step out on a Sunday to clean our beaches. Now let’s do our bit by not littering.”

On initiating the movement, Amit Tripathi, Managing Director at Things2do said, “It gives us a great feeling of pride and happiness to connect with a huge number of Mumbaikars with an aim towards transforming our city that we truly love. The Mumbai Festival not just intends to give people the best experiences but also bring everyone together and celebrate their love for their city by being more responsible and taking individual accountability. We at Things2do will be organizing the clean-up and beautification drive on a monthly basis to sustain this initiative and achieve a larger objective for the city.”

About The Mumbai Festival ( The Mumbai Festival by Things2do and Maharashtra Tourism is India’s Biggest Experience Festival which brings you the best of the maximum city at minimum prices.

From shopping and food to nightlife and staycations – this association between Things2do and Maharashtra Tourism opens up every sector of the economy, for every Mumbaikar. With a gamut of packages and experiences carefully curated by things2do, The Mumbai Festival creates a win-win situation for merchants, shoppers and for Mumbai. While massive savings are a given, if you shop smart your entire experience at The Mumbai Festival is designed to be free – like most of the best things in life.

So gear up to live the pulse of Mumbai through never seen before offers on food, culture, art, nightlife, retail and entertainment experiences. Pura Mumbai sale pe jaara hain! All you have to do is enjoy the experiences that the city has to offer – Apun ke liye, apun ke Mumbai ke liye.


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