This International Women’s Day, Canon marks a new chapter in its women empowerment journey

New Delhi: Celebrating International Women’s Day, Canon India announced a slew of initiatives to empower women in their adopted villages to become self-reliant and enable a source of livelihood for them. Building rural women’s resilience during the ongoing challenging times, Canon is committed to strengthening women’s sustainable livelihoods and wellbeing across its adopted villages.

In line with its 4Es CSR policy, empowerment has been a key focus area of Canon India’s ‘Adopt a Village’ project. In line with the vision to promote holistic development of the community, the organization has been conducting various activities through the vocational training centers established for youth and tailoring sessions for women of the adopted villages.

Rising in solidarity to protect the livelihoods of rural women amidst the pandemic, Canon has now taken a special initiative to enable them to move towards becoming independent and supporting their families. Considering the importance of masks in today’s day and time, the organization has organized mask-making workshops for the women of Annadodi village, one of the adopted villages of Canon India near Bengaluru in South India. The first batch consists of 15 women, who will be making 5000 masks in a span of three months. In line with the vision of creating women entrepreneurs, Canon will buy the masks from these women and will further distribute them to students and teachers across all its adopted villages.

Commenting on the partnership, Manabu Yamazaki, CEO and President, Canon India said, “I want to congratulate all women on International Women’s Day, and I firmly believe that a day is not enough to thank you for all the great work you do – at home and outside. The challenges that women face in the villages are different from their counterparts in urban cities. At Canon, we continue to drive our corporate philosophy of ‘Kyosei’ – living and working together for the common good. This International Women’s Day, our slew of initiatives in our adopted villages will enable a source of livelihood for them and make these women self-reliant. We strive to support communities in need and create awareness on relevant social issues and equip them with various technical skills enabling them to earn a livelihood. We want to encourage these women to tread on the path of entrepreneurship to become financially independent and empowered to live a better tomorrow.”


Additionally, Canon is also planning an interactive session with two ex-students of its Vocational center for the women of Maheshwari village (North), who are now successfully working in a post office and a hospital as data operator respectively. The objective of the session will be to highlight the importance of women empowerment and have the much-needed dialogue to break the bias and overcome the obstacles faced by women to walk successfully on the path to become self-reliant. The session will also include a segment on menstrual health, focusing on creating awareness amongst women and young girls and help them break the taboo around menstruation.

Passionate about creating an inclusive society, both in its adopted communities and at workplace as well, Canon India has been facilitating a work culture that promotes and values the diversity of human resources. WE@Canon (Women Empowerment at Canon) is a program initiated in 2013 under which the organization has taken up various initiatives to ensure a gender sensitive approach and equity at workplace. From ensuring equal representation of women candidates during hiring and parity in performance management to initiatives such as ‘Reboot’ for women returning to work after their maternity break, Canon India has time and again re-confirmed its belief in having a happy diverse workforce.

About Canon’s corporate philosophy ‘Kyosei’

Canon India’s CSR endeavors are driven by their corporate philosophy of ‘Kyosei’, which mean the ‘spirit of living and working together for the common good’, which is considered foremost in the organization’s way of working and day-to-day operations. However, their definition of the word is much broader and encompasses “all people-regardless of their race, religion or culture, harmoniously living and working together for the common good.” Moving forward with this philosophy, they believe in standing in unison when it comes to their commitment to the community and strive to make a positive impact in the society and the environment. The organization is involved in various community welfare programs aligned with their 4Es CSR policy implying Education, Eye Care, Environment and Empowerment, to build progressive self-reliant communities. Along with ‘Adopt a Village’ project, the organization is also associated with SOS Children’s Village across the country to encourage and support the overall development of children in these villages.

The flagship ‘Adopt a Village’ initiative was launched in 2012, through which Canon India undertakes the task of overall development of the villages across North, East, West, and South India for a certain period for the holistic development of the society. At present, Canon India has four adopted villages which includes Maheshwari in Haryana, Parivali in Maharashtra, Annadodi in Karnataka and Kalyanpur in Kolkata.

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