New Delhi: Two Tribes India outlets were inaugurated by Shri Pravir Krishna, Managing Director, TRIFEDin the city of Jagdalpur, Chhattisgarh on January 8, 2021. Shri Rajat Bansal, District Collector, Bastar and other senior officials of the district administration were present on the occasion. Addressing on the occasion, Shri Pravir Krishna said that TRIFED is continuing its work in focussing on improving the lives and livelihoods of the tribes in various aspects. In order to provide benefits to the tribal community of the State a special focus needs to be given to enhancing the quality, focussed marketing and strategic branding of the products. This is where the Tribes India network of outlets and e-commerce platforms comes in. It is his pleasure to inaugurate two TRIBES India showrooms in Jagdalput, one at the airport and the other in the Chandni Chowk area, Sh Pravir Krishna said. He hoped that these outlets will help in the marketing of the tribal handicrafts and handlooms and Van Dhan Naturals and immunity boosters.”
As a part of its initiative to promote the livelihood of the tribal artisans through marketing and provide support to tribal produce and products, with these new outlets, TRIFED is continuing to expand its retail operations across the country. These new outlets were a part of series of action plans and initiatives launched and kick started during a five-day visit of Managing Director, TRIFED and other officials to discuss and review the progress of the ongoing tribal empowerment programmes in the State.
Besides stocking products – arts and crafts from all the 27 Indian states, these will also focus on stocking Van Dhan essentials and immunity boosters and other natural produce. These outlets will also stock the latest products from the Tribes India Catalogue, the ones that have been included through the ongoing “From Our Home to your Home” campaign, which focusses on sourcing new, natural, attractive and immunity-boosting tribal products.With these continuous initiatives, Tribes India/ TRIFED continues its endeavourtowards protecting and furthering the interests of the tribal communities across the country.