Iserlohn – The University of Europe for Applied Sciences (UE) is now an official university partner of Borussia Dortmund. The partnership gives UE students exclusive insights into the management of one of Europe’s biggest football clubs.
Professor Dr Maurits van Rooijen, Rector of the University of Europe for Applied Sciences, describes the new cooperation as follows: “I am very pleased that Borussia Dortmund, one of the most likeable and renowned football clubs, is now the official university partner of the University of Europe for Applied Sciences. The cooperation makes it possible for our students to gain an early insight into the most diverse areas of a globally active football club. I am sure that our current and future students at all our campuses will benefit from this partnership and learn a lot. You can’t get a better link between theory and practice.”
Students look behind the scenes of the professional club
With the cooperation sealed in July 2022, UE students can gain insights into the work of BVB, get to know well-known BVB personalities and benefit from the experiences of BVB employees. To this end, guest lectures by BVB employees will be held at the UE campus over the next two years, giving students an insight into various BVB departments. In the future, BVB legends, such as long-time BVB goalkeeper and German World Champion 2014 Roman Weidenfeller recently, will also be guests at UE events and show how sport and business can be combined. The highlight of the cooperation is a BVB scholarship.
Working with the talents of tomorrow
BVB sees the university cooperation with UE as forward-looking: “In all professional areas, it is always about talent and retaining it. We want to promote sports management talent today and work together with the managers of tomorrow to set the course for the future together. This makes us competitive on the international stage, not only on the pitch but also off it,” says Carsten Cramer, Managing Director at Borussia Dortmund, explaining the club’s decision to enter into a university partnership.
With the cooperation, UE students not only get the opportunity to attend BVB’s Bundesliga matches, but a particularly topical and practical asset for the students is above all the opportunity to participate in exclusive content productions with the BVB eFootball team.