Ural Federal University: Opportunities for the Development of International Activities of Universities in the New Environment RIAC Seminar

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On September 23, 2022 at 9:30 ( time in Ekaterinburg) the Ural Federal University together with the Russian International Affairs Council (RIAC) will hold the seminar “Electronic Internationalization: Possibilities of Development of Universities’ International Activities in the New Environment”. The event will take place at UrFU.

Today, digital communication channels have become an indispensable tool for positioning the brand of universities, developing international academic cooperation, and promoting educational and scientific services on the international market. They have demonstrated their undoubted effectiveness under the constraints of the pandemic.

Taking into account recent international events and related restrictive measures from Western countries regarding educational and scientific cooperation with Russia, restrictions on work with popular social networks, presence on foreign educational portals, etc., digital marketing will not only not lose its role, the importance of working with content, choosing the right tools, platforms, etc. will increase.

The event is timed to the release of the Russian International Affairs Council (RIAC) report “Electronic Internationalization: English-language Internet Resources of Russian Universities (2022)”, which presents an updated rating of English-language sites of Russian universities and gives recommendations for its development.

The following topics are planned to be discussed during the seminar:

What are the global trends in the development of university digital marketing? How relevant are they to Russia?
What are the main obstacles and opportunities for the development of international digital marketing tools for Russian universities under current conditions (social networks, digital platforms, etc.)?
What role does the English-language website play in the overall structure of digital marketing? What are the specifics of working with content in the context of anti-crisis measures?
What are the available ways to attract foreign applicants under the current conditions?
During the event the leading Russian universities will share their experience in implementing digital marketing strategies in the new geopolitical conditions and best practices of promotion in international educational markets (traditional and new).

The discussion will be attended by:

Victor Koksharov, Rector of UrFU;
Ivan Timofeev, Program Director, RIAC;
Elena Karpinskaya, Deputy Program Director, RIAC;
Ekaterina Shvetsova, RIAC program assistant;
Olga Bakumenko, Ph.D. in Economics, Head of the Consulting Agency “Universities and Marketing”, Expert of the Executive Education Center of the National Research University Higher School of Economics – St. Petersburg;
Larisa Taradina, Director for Development of International Education and Cooperation, Russian Presidential Academy of National Economy and Public Administration;
Yulia Grinkevich, Head of Internationalization Department, National Research University Higher School of Economics;
Maria Frantsuzova, Digital marketing specialist, consultant on social networks for business;
Evgenia Saburova, Head of International Marketing and Communications Office, UrFU;
Dmitry Savkin, Vice-Rector of the Russian National Research Nuclear University MEPhI;
Svetlana Rybushkina, Head of International Division, Tomsk State University;
Darya Milyaeva, Head of the International Relations Department, Moscow State Pedagogical University;
Anna Melentieva, Acting Head of the International Affairs Department of Irkutsk National Research Technical University;
Anna Mezit, Head of the Department of International Cooperation, Siberian Federal University.
Heads and staff of International departments, Departments of International Educational Programs, Information Resources Departments, Heads of Press Service and External Relations Departments of the University are invited to take part in the event.

The seminar will be held at 9:30 in Ekaterinburg (7:30 in Moscow).

The event will be held in a mixed format. Registration is required to participate in the Zoom conference.

Location: 51 Lenina Avenue, Ekaterinburg.

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