Bengaluru: The eight edition of the ‘CMO Asia Awards hosted at Le Meridian Singapore, salutes the most innovative campaigns in the highly competitive and dynamic mainline, digital and social media arena.
Scullers, Jealous 21 and Urbana from the house of Future Lifestyle Fashions Limited (FLFL), recently bagged three prestigious awards at the 8th edition of CMO Asia Awards under the categories of Marketing Campaign of the Year, Best Facebook Campaign and Best Social Media Integrated Campaign respectively.
Scullers “Chinos for India” campaign called out all the chino wearers from across the nations, to donate their old trousers for a brand new Cuban Chinos for just Rs 999. In association Goonj, a reputed NGO, the brand aimed to distribute the trousers that were collected to families in need across the country. Through this campaign Scullers distributed 10,000 trousers to families in need and sold 10,000 brand new Cuban Chinos. The integrated campaign that blended online and offline marketing, received positive response from all over the country making it a Best Marketing Campaign of the year at CMO Asia Awards.
Jealous 21’s “Free Jeans Day” that was awarded as the Best Facebook Campaign, conducted an unique drive that received tremendous response from the target audience on the social media platform. The campaign attracted long queues of target audience in front of the stores. The campaign was a perfect case study for an omni-channel marketing strategy, where customers were holistically engaged in both online and brick and mortar retail.
The brand Urbana’s #UrbanaShirtStory, revolutionised formal shirts segment with breakthrough technologies in fabric and unmatched craftsmanship. The campaign was a unique approach of Online-to-offline (O2O) marketing, taken by the brand to effectively leverage the social media in reaching out to the right target audience and further drive them to the retail stores through a strong consumer offer, leading Urbana to Best Social Media Integrated Campaign of the year at CMO Asia.
Speaking about the accomplishments, Shibani Mishra, Chief Marketing FLF Brand says, “We at Future Lifestyle Fashions, we are always striving and pushing ourselves to come up with unique and innovative marketing strategies which are impactful and well integrated; catering to the audience at all points of consumption.”
She adds, “The prestigious awards from CMO Asia bring immense pleasure and further reinforces our belief in our O2O approach. We bring innovation and novelty in all our marketing campaign we do.”
The brands through their campaigns grabbed attention of their customers for its absolute brilliance. The CMO Asia Awards is a forum bringing elite marketers, brand custodians, advertising and brand creative honchos. It acknowledges and recognises the global leaders across the industry segments for their exceptional contribution in making a difference to the industry and society.
About Future Lifestyle Fashions
Future Lifestyle Fashion Ltd (FLF), a new generation fashion brands marketing company from Future group is powered by a vision to be India’s fashion leader, passionately building the league of most loved brands. the brand marketing division of Future Group,
In a little more than a decade, FLFL’s brand marketing division ( earlier known as Indus League Clothing Ltd) has launched over 15 power brands and it is understandable, why FLFL is one of the fastest growing apparel companies in India.
FLFL changed the fashion scenario in India by creating and marketing Indian brands with an international appeal. It all began with the eclectic launch of Indigo Nation, a brand that’s young, edgy, and unconventional for the Rock star of Gen Z and Scullers, the timeless smart casual brand for men.
Thereafter, FLFL’s brand division has launched Scullers for Her & Tweens and revolutionized the jeans market with Jealous 21 by introducing 3 hip sizes for every waist size to suit the Indian women’s body type.
FLFL’s brand division has been credited with the launch of many unique brands like Urbana, India’s first formal wear brand driven by technology and Urban Yoga, India’s first Yoga wear brand for men and women. John Miller, the smart corporate attire for the young executives, has been on the upswing ever since it became part of FLFL in 2007.
This future group company has come a long way and today its portfolio includes Global sportswear brands like Umbro & Champion and Converse – the American street style sneaker brand. The most recent additions to the brand portfolio includes Bare a casual wear brand for men, women & kids, RIG a brand that portrays outdoorsy functionality, UMM, an international brand that finds its essence in underground music culture, Mother Earth a tasteful lifestyle brand for people with an Indian design aesthetics and Giovani the quintessential Suits & Jackets Brand inspired by Italian design sensibilities.
Today, FLFL’s brand division’s retail footprint is spread across 2700 formats that include large format retail stores, multi-brand retail outlets, and exclusive showrooms.